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Customer success · WI

Customer success equity comp in Wisconsin

How customer successs earning rsu + espp should plan around Wisconsin's 7.65% top marginal rate.

Typical comp shape

Customer successs usually earn rsu + espp. Common employers include Gainsight, Salesforce.

What Wisconsin changes

In Wisconsin, every RSU vest, NSO exercise, and ESPP purchase carries 7.65% state tax on top of federal. For a senior customer success with $300k+ of equity income, the state layer routinely adds $25-45k to the annual bill.

Planning cadence

For a customer success in Wisconsin, the three planning windows are: after each RSU vest (withholding check and sell-vs-hold), before any ISO exercise (AMT model at federal only), and in Q4 (estimated tax top-up to clear the safe harbor).

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